Search engine optimization is collection of technique that allow your site to get more traffic from search engine like Google, Microsoft Bing etc. SEO can be divided in to two main categories
- On Page SEO (Website changes that makes on your site)
- Off Page SEO (Works that takes place out of your site).
In this tutorial we will discuss brief about these method’s,
On Page SEO –
On page SEO means the work take place on your web site which help’ s to get more traffic on your site from search engine. On page SEO divided in following areas
- Title Tag – The most important part of your web page is title tag (<title></title>) because search engine crawl web sites day and night for taking the information and categories them so user can easily get what they are find or want. So make your title as clear as they have topic’s, so search engine clearly distinguish your pages from others.
- Header & Bold Tag – In web development generally HTML developer so many CSS for formatting topics of each page. It’s bad because while search engine crawl websites they simply ignore all CSS tags like <span> and etc. instead of this use header tag i.e. <h1> to <h6> to set topics of each page, while important topics put in to bold for user notifications.
- Keywords – While doing SEO for your site you must know which keyword or terms you want to target. The SEO keyword for site is divided in to three categories,
- Specific keywords e.g. – Black color shoes etc.
- Broad keywords e.g. – shoes, sports etc.
- unique keywords e.g. – unique identity of your site.
Off Page SEO –
Off page SEO is work that makes out of your site. The off page work is divided in following area
- Anchor Tag – Simply getting link from any other website or put your web site link on others web site is not enough to rank well in search engine but it’s depend on quality of your anchor text.
- Targeting Competitor – When you search for your competitor’s website, you will find out the most authoritative sites that mention your competitor. Visit these sites and try to get a link from those site’s. If it is a review site, it may be as easy as sending a free product for review. If it is a forum or wiki, it may be just as easy as adding your link.
Don’t do this all at once, Make a note all of the sites you would like to get a link from, and slowly, slowly acquire links from them. There is no set time period.
Cloud computing has been a hot topic during the last few years for technology specialists all over the world. Cloud computing has been adopted by many enterprises, but still challenges continue to rise. With all the articles and documentation on this subject, there are many myths that have developed over time. So here are the most common myths regarding cloud computing: security, data loss and performance.
Security is compromised in the cloud
Without a doubt, this is the most talked about point. In order to be a successful service provider, cloud providers have to assure the customers or prospects that their data is secure. The security risks that exist in the cloud are no different than the ones that exist in-house. The greatest advantage when outsourcing to cloud is that providers are permanently focused on improving controls and procedures so that the data is always secure, while enterprises might neglect this focus from time to time. So one could argue that a risk could be to remain in a physical environment. Most cloud computing providers also offer the customer different levels of security protection, which allows for more enhanced security.
You lose control of data in the cloud
This is another common myth. Most people think that they will not be able to access their data whenever they need because they cannot see the actual physical drive’s that the data is being stored on. With the Cloud, the technology maintenance and support issues are in the hands of the cloud hosting provider, which means a high level of availability and data. Data in cloud environments is segmented and encrypted and some providers also allow you to control how your data is stored, which would allow your data to be on a shared storage system or dedicated storage. I have worked with these types of cloud systems and think that flexibility is the future of cloud management.
Performance is a problem in the cloud
It is easier to add additional resources in a cloud environment and if deployed correctly, those resources can be balance and enable you to achieve a higher level of performance and redundancy. The latest servers built for the cloud, like the Cisco UCS that I’m familiar with run on very high performance blades that most companies do not deploy in a physical environment which has allowed us to achieve much more performance over the same systems in a physical environment. There could be some refactoring of your db’s and applications to take advantage of the cloud to receive the same benefits we have received above.